About SHR

 

SOUTHERN HOTROD, LLC  ("SHR")  is a Louisiana limited liability company located just outside of New Orleans, Louisiana.  It was formed by Edwin P. Gregory III in 2004. SHR specializes in late model, high performance automotive services, with a focus on the Mopar and Mercedes-Benz vehicles.  We deliver serious horsepower for serious people. Our first question to every client is simple, "How Fast Do You Want to Go?"

Edwin Gregory started his technical training in the US NAVY as an F14 Tomcat powerplant mechanic .  After honorable discharge in 1993,  Eddie began a 11 year period of training through dealership employment and Mopar hot rodding that would eventually culminate in the creation of SHR.  Not coincidentally the vast majority of experience gained over this 11 year period was as a Mopar technician and a certified Mercedes Benz technician. 

During this period Edwin built on his already solid core of experience and technical knowledge that would eventually lead him to open his own shop.  Driven by a desire to own his own business and make it one that he believed in and was passionate about,  Edwin created SHR as a side business and became a local and internet dealer for automotive performance accessories with a 5 year plan to become self employed as a business owner.  Edwin initially expected becoming fully self employed as the owner of SHR would take much longer than it did - the business took off almost instantly and local demand for his products as well as his technical knowledge, experience and ingenuity quickly increased.   

The assembly and custom tuning of late model, forced induction, high horsepower vehicles, as well as new product development, quickly became a primary focus of SHR.  Now SHR is regarded as one of most dependable and innovative shops in its market. From mild to wild, SHR provides its clients with great value - direct, honest, one-on-one customer service, and access to one of the most experienced and innovative shops around.  

In reviewing SHR client vehicles, you see the culmination of technical knowledge, passion and innovation at SHR.  The results include the first 6-71 BDS supercharged late model HEMI engine, the first Hillborn injected late model HEMI engine, the first Techco supercharged 426 HEMI Jeep Cherokee SRT8, and the first 8.3LWhipple being put on a GEN 3 HEMI.  SHR takes its client vehicles beyond the basic bolt-ons to an industry-leading level of innovation and superior custom tuning and installation for superior performance.  The results speak for themselves.

Serious horsepower for serious people. How Fast Do You Want to Go?
 

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